GoldBod Jewellery, a division of the Ghana Gold Board, has revealed the selection of media figure Nathan Kwabena Anokye Adisi, widely known as Bola Ray, along with esteemed actress Jocelyn Dumas, as its Brand Ambassadors.
This strategic initiative is designed to promote Ghana’s rich gold heritage and to emphasize the nation’s proficiency in creating authentic and exquisite gold jewellery through exceptional artistry and ethical sourcing.
With Bola Ray’s charm and Jocelyn Dumas’s grace, GoldBod Jewellery is set to achieve new milestones, presenting the allure of Ghana’s gold ornaments to a global audience.
During the unveiling event at the GoldBod Head Office in Accra, the Chief Executive Officer of GoldBod, Mr. Sammy Gyamfi Esq., conveyed his enthusiasm regarding the partnership, characterizing it as a strategic effort to showcase Ghanaian craftsmanship in jewellery production for both local and international markets.
“Bola Ray and Jocelyn Dumas embody excellence and authenticity— the core values that characterize the GoldBod Jewellery brand. Their appointment as brand ambassadors signifies a significant achievement in GoldBod’s mission to enhance local value addition to the nation’s gold resources.”
Mr. Sammy Gyamfi additionally remarked that this collaboration represents the initial step towards realizing President Mahama’s vision of establishing Ghana as a premier hub for authentic gold jewellery and ornaments in Africa.
In their roles as ambassadors, the two icons will lead brand campaigns, engage with media, and participate in public outreach initiatives that highlight GoldBod’s latest collections of fine gold and diamond jewellery, custom ornaments, and luxurious accessories.
